A Day In The Life Of A Partnerships And Product Marketing At Activision Blizzard King
A product marketing and partnerships manager at Activision Blizzard King spends the day in numerous meetings, such as with "a potential partner" to identify synergies and alignment between audiences and strategies, or with platform partners like Google or Apple to secure support and featuring for game tournaments. After these collaborative meetings, the manager focuses on individual projects, summarizing next steps, and preparing presentations for leadership buy-in, emphasizing that "most of my day is coordinating with other people."
Partnership Management, Product Marketing, Team Coordination, Market Research, Strategic Alignment
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Hannah Untereiner
Partnerships & Product Marketing
Activision Blizzard King
Yale University
UCLA Anderson, MBA
Political Science, American Studies
Gaming
Communication and Marketing
Scholarship Recipient
Video Highlights
1. Discussing potential partnerships with external companies (movie studios, brands, tech companies) to identify synergies and align strategies.
2. Collaborating with platform partners (Google, Apple) to gain support and featuring for game tournaments and campaigns.
3. Analyzing player research to gain insights and improve the effectiveness and excitement of future campaigns.
Transcript
What does a day in the life of a product marketing and partnerships manager look like?
That's a great question. I would say no two days are the same, but one example of what a day could look like is first getting up and having a meeting with a potential partner. So it could be a movie studio, film studio, or it could be a big brand, or it could be a tech company, for example.
We'd talk to them about their KPIs and what they want to get out of a potential deal. Then, I'd explain who our audience is, the types of players we have on our platform, and the types of players we're trying to attract. We'd see if there are any synergies between their affinity groups and our audience, and if our strategies align.
Then, there might be a call with one of our platform partners, like Google or Apple, to discuss a big tournament we're launching in the game. We'd talk about how they can support us and what areas they can leverage to give us more featuring for that campaign.
After that, there might be an internal call with people from our product marketing, go-to-market, and product teams. We'd discuss a new feature and how to position it for players.
There could also be a call to discuss player research from a recently launched campaign. We'd look for insights from players about our UFO season campaign, which we did recently in the game. We want to understand what we can learn and how to make our campaigns more effective and exciting for players.
After all the meetings, I'll have time to work on individual projects or follow-up items. I'll also prepare high-level summaries of next steps or things we need to present to leadership for buy-in.
Overall, it's a lot of meetings and coordinating with the team, with some follow-up and individual tasks. Most of my day is spent coordinating with other people.