Career Path of a Partnerships and Product Marketing at Activision Blizzard King
Hannah's career path began with a State Department internship in France, promoting US-French business relations which led to an unexpected opportunity at Lidl where Hannah gained "360 training of real estate" leading to a role at a DC-based developer. Covid and the inability to perform with Hannah's band, Hannah realized that "my real passion lies in the entertainment space" leading to Hannah's current role at Activision Blizzard King.
International Business, Real Estate Development, Project Management, Marketing, Entertainment Industry
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Hannah Untereiner
Partnerships & Product Marketing
Activision Blizzard King
Yale University
UCLA Anderson, MBA
Political Science, American Studies
Gaming
Communication and Marketing
Scholarship Recipient
Video Highlights
1. Internship with the US State Department in Bordeaux, France, promoting US-French business relations, which provided experience interfacing with businesses and celebrating Americans abroad.
2. Experience at Lidl, a German grocery store chain, where she worked on real estate acquisitions, development, and construction, gaining a 360-degree understanding of real estate.
3. Role at a DC-based developer planning and developing 2 million square feet of mixed-use space, requiring coordination with various stakeholders, including developers, architects, government officials, and investors.
Transcript
Could you walk me through your career path? Please start with your experiences in college. Also, include any internships or jobs you had before your current role.
In college, I completed several internships. The most impactful for my career path was at the US State Department in Bordeaux, France. I worked at the American presence post, primarily engaging with US and French businesses operating in the region.
I worked with aerospace companies and also with soft goods companies, such as Sandal four, which produces jams and cookies. This internship allowed me to promote US-French business relations and celebrate Americans abroad.
After college, I considered international relations but returned to the DC area. I applied for various roles at think tanks and nonprofits, eventually securing a position at Lidl. Lidl is a German grocery chain, comparable to Trader Joe's, and they had just established their US headquarters in Arlington, Virginia.
Lidl was hiring for numerous positions, and I joined their real estate team. While real estate wasn't initially on my radar, it presented an exciting opportunity with an international company establishing itself in a new country. I saw it as a chance to learn and grow.
During my two years at Lidl, I worked across all aspects of real estate. I began with acquisitions, negotiating with brokers to purchase land for new grocery stores. I also contributed to the strategic planning of store locations.
Next, I moved into store development, working with city government and local groups to secure zoning and permits for the acquired land. Towards the end of my tenure, I was involved in the construction phase. I witnessed the completion of the first 100 Lidl grocery stores in the US.
This comprehensive experience provided me with a 360-degree understanding of real estate. After two years, I realized I particularly enjoyed the development stage.
I then found a role at a local DC-based developer, where I spent four years. I helped plan, design, and initiate the construction of a 2 million square foot development pipeline. This portfolio included office space, ground-floor retail, and public parks, reflecting the urban planning considerations required for such large-scale projects.
In this small company, I wore many hats. I collaborated with other developers, architects, engineers, and construction contractors. I also managed relationships with investors and city government, working to gain support for our projects.
During my time there, I also started my own band. As a singer and songwriter, this evolved into a side business. I handled negotiations with venues and marketing for shows, a labor of love that was both fun and demanding.
Then, Covid-19 hit, making it difficult to perform with the band. With only real estate work and the shift to remote operations, I realized that while real estate was interesting, my true passion lay in the entertainment and music industry. I decided to pursue music full-time, which ultimately led me to my current position.