Biggest Challenges For Partnerships and Product Marketing at Activision Blizzard King
The biggest challenge for Partnerships & Product Marketing at Activision Blizzard King is navigating conflicting perspectives from senior leadership, which can necessitate restarting strategies or pausing progress. This requires "finding that balance" between forward momentum and securing buy-in early on to avoid delays while also understanding their perspective.
Executive/Leadership, Communication, Problem-Solving, Workplace Challenges, Industry Realities
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Hannah Untereiner
Partnerships & Product Marketing
Activision Blizzard King
Yale University
UCLA Anderson, MBA
Political Science, American Studies
Gaming
Communication and Marketing
Scholarship Recipient
Video Highlights
1. Navigating differing views between partnership strategy and senior leadership perspectives.
2. Balancing forward momentum with the need for consensus from senior leaders.
3. The importance of understanding senior leadership's perspectives and securing early buy-in for partnership strategies.
Transcript
What is your biggest challenge in your current role?
My biggest challenge is a lack of visibility and the ability to change senior leaders' perspectives. In a partnership, this can be difficult.
We might go out with a certain strategy or approach, but senior leaders may have a different view or shift their perspective. This forces us to start over or readjust our strategy.
It's tough to find the balance between moving forward with work and understanding when there isn't consensus from senior leaders. Sometimes you have to wait, but not too long, or nothing will get done.
The goal is to find that balance and better understand senior leaders' viewpoints to get their buy-in earlier.