Most Important Skills For A Category Development Manager At The Wonderful Company
A Category Development Manager at The Wonderful Company requires strong data analysis skills, using tools like "Excel or Power BI," to derive insights. Equally crucial is the ability to effectively communicate these insights visually, transforming "complex information" into concise presentations that "someone can look at a slide...say oh, yeah, I get it," aiding sales teams in engaging retailers.
Data Analysis, Data Visualization, Communication, Storytelling, Presentation Skills
Advizer Information
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Job Title
Company
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Evan Reed
Category Development Manager
The Wonderful Company
University of Arizona 2014
University of Southern California MBA 2019
Marketing
Food, Beverages & Alcohol
Communication and Marketing
None Applicable
Video Highlights
1. Data analysis skills using software like Excel, Power BI, Tableau are crucial for extracting insights from large datasets.
2. Strong visualization skills are needed to effectively communicate complex data insights through charts and graphs to sales teams and retailers.
3. The ability to transform complex information into concise, easily understandable presentations is essential for conveying key findings effectively and persuasively to stakeholders.
Transcript
What skills are most important for a job like yours?
It all starts with being able to work with tools like Excel, Power BI, Alteryx, or Tableau, or any sort of data analysis. There are two parts to it.
The first is data analysis: how to get the right insights from a large dataset. The second part is more about visualization.
This involves using tools like Tableau, PowerPoint graphs, and charts to display insights. For example, showing that a retailer gained market share or that an item is performing better than a private label.
The goal is to display this information as an effective story for a salesperson to present to the retailer. This requires visualization skills.
You need to take complex information and put it into bite-sized pieces. Someone should be able to look at a slide for five or ten seconds and immediately understand it.