Main Responsibilities of a Category Development Manager at The Wonderful Company
Evan, a Category Development Manager at The Wonderful Company, uses retail sales data to "provide good reporting and analytics" to retailers, offering insights into product performance, competitive analysis, and promotional effectiveness to ultimately improve sales. This role leverages data analysis to impact retail strategy and product success.
Data Analysis, Retail Sales, Reporting, Analytics, Competition Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Evan Reed
Category Development Manager
The Wonderful Company
University of Arizona 2014
University of Southern California MBA 2019
Marketing
Food, Beverages & Alcohol
Communication and Marketing
None Applicable
Video Highlights
1. Analyzing retail sales data to provide insights and reporting.
2. Identifying opportunities to improve sales of specific items.
3. Comparing performance against competitors and assessing promotional effectiveness.
Transcript
What are your main responsibilities within your current role?
My main responsibilities as a Category Development Manager here at Wonderful Company are to work with retail sales data. Our purpose is to analyze this data and provide reporting and analytics.
We aim to help retailers sell specific items by highlighting key data points. We show them how we're performing against competitors and on promotions. Ultimately, we demonstrate the potential of an item when it goes to retail.