A Day In The Life Of A Category Development Manager At The Wonderful Company
A typical day for Evan, a Category Development Manager, involves reviewing "automated reports and other things," prioritizing tasks to support sales, and proactively identifying underperforming items. Much of the work includes direct communication with sales staff through daily calls and meetings, finding this to be the most effective way to deliver information.
Data Analysis, Communication, Problem-Solving, Sales, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Evan Reed
Category Development Manager
The Wonderful Company
University of Arizona 2014
University of Southern California MBA 2019
Marketing
Food, Beverages & Alcohol
Communication and Marketing
None Applicable
Video Highlights
1. Evan uses automated reports and other data to track key performance indicators.
2. He proactively identifies opportunities to improve sales and addresses underperforming items.
3. He frequently communicates with sales personnel, often through calls and meetings, to support their efforts and provide necessary information.
Transcript
What does a day in the life of your role look like?
Here's the cleaned transcript:
One of the biggest things to start with is to really have your numbers set. This way, you have your automated reports and other things you might pull, depending on the business environment.
You should look at your overall task lists to see what deliverables you have. Consider what your sales team needs to help them sell effectively.
Also, do some more proactive things like asking if they've looked at a specific item or if they need help with something that isn't performing well. I'd say both proactive and reactive approaches are important.
A lot of the time, one of the easiest ways to deliver your message effectively is by calling and meeting with the sales team. I usually do that about every day. There's usually some asset or deliverable that's just easier to talk about in person.