Most Important Skills For A Digital Marketing Manager At Bank Of America
For a Digital Marketing Manager at Bank of America, being "detail oriented" and able to "keep track of lots of moving parts" is crucial, but more importantly, communicating the "why behind something" to various teams and stakeholders is vital to ensure everyone understands and aligns with the overall strategy and desired outcome. Success in this role hinges on making sure different teams like tech and strategy understand the "so what" of their specific contributions.
Communication, Detail-Oriented, Strategy, Stakeholder Management, Organization
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Cody Bannon
Digital Marketing Manager
Bank of America
American Public University
Arizona State University (ASU) - W. P. Carey, MBA
Business Management & Admin
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Detail-oriented: The role requires keeping track of many moving parts, suggesting strong organizational skills are essential.
2. Communication: Effectively communicating the 'why' behind strategies and outcomes to diverse teams is crucial for alignment and success.
3. Stakeholder Management: Interacting with various teams (tech, strategy) necessitates explaining complex details and ensuring everyone understands the objectives.
Transcript
Q4: Most important skills for this role.
Being detail-oriented is really important. You have to be able to keep track of lots of moving parts.
Aside from that, it's crucial to be able to communicate the outcome or the "why" behind something. Because you're interacting with so many teams, it's my responsibility to ensure they're all on board with the same strategy or the outcome we're trying to deliver.
For example, the tech team needs to understand the details of why different tokens are embedded in a marketing asset. These tokens change to target different clients, a strategy that may have been set a year ago by the strategy team to reach specific client segments.
All these pieces flow downstream, and you have to make sure everyone understands the "why" and is on board with the accomplished outcome. This means being detail-oriented, not letting things slip through the cracks, being organized, and accurately communicating the "so what" or "why" to different folks and stakeholders.