Main Responsibilities of a Digital Marketing Manager at Bank of America
As a Digital Marketing Manager at Bank of America, Cody's main responsibility is executing digital marketing campaigns, working closely with the strategy team to target different clients within the rewards team. The role involves a significant "program manager role" aspect, coordinating with creative agencies, channel implementation, and tech teams to bring campaigns to market, followed by performance monitoring and providing feedback for optimization.
Digital Marketing, Campaign Execution, Program Management, Performance Monitoring, Team Collaboration
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Cody Bannon
Digital Marketing Manager
Bank of America
American Public University
Arizona State University (ASU) - W. P. Carey, MBA
Business Management & Admin
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Executes digital marketing campaigns, working closely with strategy teams to target different clients.
2. Collaborates with creative agencies, channel implementation teams, and tech teams in a program manager role.
3. Monitors campaign performance using KPIs and provides feedback for optimization and fine-tuning the campaign strategy adjusting based on performance data.
Transcript
Q2: Main responsibilities
My title is Digital Marketing Manager. In a nutshell, I'm responsible for executing digital marketing campaigns.
I work closely with the strategy team, who sets the strategy for how we target different clients. Specifically, I work on the rewards team and then execute.
I collaborate with a creative agency, channel implementation teams, and tech teams. It's very much a program manager role to ensure the campaign reaches the market. Afterward, I monitor performance KPIs and provide feedback on how to fine-tune the campaign.