Favorite Parts of Being a Digital Marketing Manager at Bank of America
Cody, a Digital Marketing Manager at Bank of America, enjoys the role due to the "constant learning," where downtime is utilized to learn more about analytics tools and products, and the ever-present change, noting that "no day is really the same" due to involvement in different parts of lengthy campaigns, ranging from strategy meetings to meticulously reviewing creative assets.
Continuous Learning, Adaptability, Cross-functional Collaboration, Strategic Thinking, Implementation
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cody Bannon
Digital Marketing Manager
Bank of America
American Public University
Arizona State University (ASU) - W. P. Carey, MBA
Business Management & Admin
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Constant Learning: The role offers continuous opportunities for learning about analytics tools, products, and different team roles through networking, allowing for professional growth.
2. Variety and Change: No day is the same, with involvement in different parts of the campaign process, ranging from strategic meetings to hands-on implementation, ensuring a dynamic work environment.
3. Cross-functional Interaction: Interacting with various teams provides opportunities to understand different roles and marketing approaches, contributing to a broader understanding of the organization.
Transcript
Here's the cleaned transcript:
Q5: Favorite parts - role
There are two things I really enjoy about this role. The first is the constant learning. There is never an end to my ability to learn more.
If I have downtime in a week, there are different analytics tools or products I can learn about. Each product is marketed differently.
Because I interact with so many different teams, there's always a networking coffee chat I can set up to better understand their roles. The constant learning is something I really enjoy.
The other thing I love is that there is always change. No day is really the same. Being involved in different parts of the campaign process, which often takes several months, means one day might be a lot of meetings discussing strategy.
The next day might be very implementation-focused, where I'm going through the creative assets, ensuring they adhere to legal standards. I'll drill down on the images used or the copy, really getting into the weeds. That constant change makes things fun.