Favorite Parts Of Working In Financial Services As A Digital Marketing Manager
Cody, a Digital Marketing Manager at Bank of America, initially did not expect to stay in financial services after their MBA, but found the industry appealing because "it's an industry that includes everyone," from basic checking accounts to complex investments. As a marketer, Cody enjoys creating content that appeals to a wide range of clients across all demographics because "everyone uses some type of financial services product."
Financial Services, Marketing, Demographics, Client Engagement, Product Knowledge
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cody Bannon
Digital Marketing Manager
Bank of America
American Public University
Arizona State University (ASU) - W. P. Carey, MBA
Business Management & Admin
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Financial services is an industry that includes everyone, as everyone uses some type of financial services product.
2. As a marketer in financial services, your client is everyone, allowing you to create marketing content that appeals to a wide range of clients.
3. The range of financial products, from basic checking accounts to complex investment options, provides diverse marketing opportunities.
Transcript
Q7: Favorite parts - industry
When I was looking at different industries for my MBA, I didn't necessarily expect to stay in financial services. However, I interned at Bank of America and was grateful to accept an offer there. I currently work there.
What I found about financial services is that it's an industry that includes everyone. Everyone uses some type of financial services product, whether it's something as basic as your everyday checking account or debit card, to more complex things like different investment options or self-guided investing.
As a marketer, your client is everyone. You have to consider different demographics, social groups, and ages. Everyone uses some type of financial services product.
Therefore, you get to create marketing content that has to appeal to everyone, to such a wide range of clients. I really enjoy that aspect of working in financial services.