Entry-Level Positions For Aspiring Digital Marketing Managers At Bank Of America
Cody recommends aspiring candidates look into rotational or leadership development programs offered by major financial institutions like Bank of America, as these programs provide a "wide range of experiences" across various roles, such as fraud marketing strategy and competitive intelligence, allowing one to discover their strengths and preferences while also tackling potential weaknesses. According to Cody, "everything's there and available" if one is "willing to take on a challenge".
Rotational Programs, Leadership Development, Skill Development, Financial Institutions, Career Paths
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Cody Bannon
Digital Marketing Manager
Bank of America
American Public University
Arizona State University (ASU) - W. P. Carey, MBA
Business Management & Admin
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Bank of America has rotational/leadership development programs that allow entry-level employees to experience multiple roles across different lines of business.
2. These programs provide exposure to various areas like fraud marketing strategy, competitive intelligence, and product strategy.
3. The rotational programs help individuals identify their strengths, preferences, and areas for development, including opportunities to learn new technical skills.
Transcript
Q10: Entry-level positions
Most major financial institutions, and certainly Bank of America, have programs very similar to the one I went through. You can join what we call a rotational program or leadership development program and experience multiple different roles within different lines of business.
For me, I had roles in fraud, marketing strategy, competitive intelligence, and product strategy. That's just to name a few of the roles I experienced, let alone ones that other peers of mine had.
This kind of program gives you a wide range of experiences. You can drill down on what suits your preferences and strengths, perhaps avoiding some of your weaknesses or embracing them.
For example, if you're not very technical and want to learn to code, there are opportunities for that. Really, everything's there and available if you're willing to take on a challenge.