A Day in the Life of a Digital Marketing Manager at Bank of America
As a Digital Marketing Manager at Bank of America, Cody describes the day-to-day as a program manager varying greatly depending on the campaign stage, from "fine tuning the strategy" and working with creative agencies to "monitoring performance" and analyzing engagement metrics; Cody emphasizes that these different stages can often happen simultaneously, creating a dynamic work environment.
Digital Marketing, Program Management, Campaign Strategy, Performance Monitoring, Creative Development
Advizer Information
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Company
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Cody Bannon
Digital Marketing Manager
Bank of America
American Public University
Arizona State University (ASU) - W. P. Carey, MBA
Business Management & Admin
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. The role involves program management, requiring adaptability and a diverse skill set depending on the campaign's stage.
2. Early stages of a campaign focus on strategy, targeting clients, and channel selection (owned vs. paid).
3. Later stages involve creative collaboration, technical coordination, and performance monitoring through metrics like click-through rates and acquisitions.
Transcript
Q3: Day in the life
Every day is different. As a program manager, which is really the function of my role, you're always in a different spot for different campaigns. So, maybe a campaign in its early days is really focused around fine-tuning the strategy.
How are we going to target clients? What's the targeting strategy? What channels are we going to use? Are we going to use our own channels or paid channels? Questions like that.
Whereas midway through developing the campaign, you're really spending time with the creative agency, working on a lot of the details, making sure tech is up to speed. And then, once the campaign is launched, you're monitoring performance.
So, how are my clients responding to this? How's the click-through rate engagement? Are we getting acquisitions? So, depending on where you're at in the process with a campaign, kind of depends on what your day-to-day looks like.
And sometimes all of these are happening simultaneously. You'll have campaigns that have been in market for six months and ones that are just starting. So, definitely a lot of moving pieces.