Biggest Challenges Faced By A Digital Marketing Manager At Bank Of America
Cody, a Digital Marketing Manager at Bank of America, finds the biggest challenge in the role is "getting all the stakeholders aligned" within a large, matrixed organization, requiring "best practices" of over-communication, constant follow-up on deadlines and deliverables, and consistent availability for stakeholder input. The need to frequently realign with numerous teams at different stages of a project highlights the complexity of navigating such an environment.
Stakeholder Management, Communication, Project Management, Large Organizations, Collaboration
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
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Traits
Cody Bannon
Digital Marketing Manager
Bank of America
American Public University
Arizona State University (ASU) - W. P. Carey, MBA
Business Management & Admin
Finance (Banking, Fintech, Investing)
Communication and Marketing
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Challenge of stakeholder alignment in a large, matrixed organization.
2. Importance of over-communication as a best practice.
3. Necessity of consistent follow-up on deadlines and deliverables.
Transcript
Q6: Biggest challenge in your role.
The biggest challenge in my role, and really this is just an attribute of working at a large, highly matrixed organization, is getting all the stakeholders aligned. As I pointed out, I don't work with just one or two teams; it's 10 teams at different points in the process.
I might work closely with one of the implementation teams for a month, then not talk to them for a couple of months, and then have to come back and realign. Anytime you're driving a project through so many different stakeholders in a highly matrixed organization, it can be a challenge.
I think best practices are really just to over-communicate. Constantly follow up if you set a deadline or send reminders if you have a deliverable you're requesting. Then, make sure that likewise, you're always available for them if they need input.