Biggest Challenges Faced By A Corporate Partnerships Specialist at Pro Football Retired Players
Breanna's biggest challenge at Pro Football Retired Players Association involves securing "donation dollars" from corporate partners nearing the end of their fiscal year, requiring creative partnership strategies and new relationship building. This challenge, coupled with the need to increase audience engagement and demonstrate "how amazing the sport of pro beach volleyball is" in Breanna's other role, highlights the constant need for innovative fundraising and marketing approaches in the sports industry.
Donor Relations, Corporate Partnerships, Fundraising, Relationship Building, Budget Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Breanna Barksdale
Specialist, Member and Donor Relations - Corporate Partnerships
Pro Football Retired Players
Auburn University (2017)
UCLA FEMBA
Marketing
Sports & Fitness
Sales and Client Management
Worked 20+ Hours in School, Student Athlete
Video Highlights
1. Building and maintaining relationships with corporate partners to secure donations is crucial and challenging, especially towards the end of the year when company budgets are often depleted.
2. Finding creative approaches to partnerships is necessary to overcome budget limitations and secure funding.
3. Driving audience engagement and demonstrating the appeal of pro beach volleyball to a wider audience pose significant challenges.
Transcript
What is your biggest challenge in your current role?
My biggest challenge at Pro Football Retired Players Association is specifically within donor relations. We are nearing the end of the year, and many companies have already exhausted their budget for donor relations.
Continuing to reach out to different companies and finding creative ways to partner is really important to my role. Getting those donation dollars is essential. Therefore, I would say the most challenging aspect is finding new corporate partners and building those relationships.
Within VP Pro Beach Volleyball, the most challenging aspect is continuing to drive audience engagement. It's also important to prove to the world how amazing the sport of pro beach volleyball is.
We need to engage a larger audience. I think we don't get as many eyeballs on screens or as many people to our tournaments as we should.