Biggest Challenges Faced By A Vice President At CBRE
Amber, a Vice President at CBRE, Inc., cites overcoming objections and maintaining a positive attitude while facing repeated setbacks as the biggest challenge in her sales-focused role. The persistent nature of "cold calling for many hours or many days on end" requires a strong "growth mindset" to counter the discouragement of numerous rejections.
Sales, Overcoming Objections, Resilience, Positive Mindset, Growth Mindset
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Amber Coleman
Vice President
CBRE, Inc.
Arizona State University (ASU) - W. P. Carey
University of Arizona
Business & Related, Legal & Policy
Finance (Banking, Fintech, Investing), Real Estate
Real Estate
Took Out Loans
Video Highlights
1. Overcoming objections and maintaining a positive attitude in a sales-driven role are significant challenges.
2. Persistence and resilience are crucial when facing numerous rejections while cold calling.
3. Developing a growth mindset is essential to navigate the discouragement that can come with repeated setbacks in sales.
Transcript
Q6: Biggest challenge in your role?
What is your biggest challenge in your current role as vice president?
I would say the biggest challenge in my role as vice president is overcoming "no's" and objections. My role is heavily sales-focused, and I can be cold calling for many hours or days on end to win more business. Throughout that process, there are usually a lot of "no's."
Keeping a positive attitude and a growth mindset is super important. It's challenging because sometimes, after hearing the 10th, 20th, or 30th "no" in a row, it can be quite discouraging to continue searching for that "yes." I would say that is one of the biggest challenges in this role as a vice president.
Advizer Personal Links
Linkedin: https://www.linkedin.com/in/amberlcoleman/ , Instagram: crewithambs