What Type Of Person Thrives In The Advertising Industry According To A Media Assistant At Walton Isaacson
Zoe believes thriving in the media industry requires knowing what one wants and emphasizes the importance of "connections and drive," noting that actively "put[ting] yourself out there" is essential for building a professional network. Ultimately, success comes down to self-reflection: "how bad do I want this? And like, how far am I gonna go to get it?"
Networking, Motivation, Career Development, Industry Realities, Achieving Goals
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Zoe Marie Zapanta
Media Assistant
Walton Isaacson
University of San Diego
Marketing
Advertising, Communications & Marketing
Communication and Marketing
Video Highlights
1. Connections are crucial for success; actively put yourself out there to build them.
2. Drive and self-awareness are essential; know what you want and how far you're willing to go to achieve it.
3. Knowing what you want out of the industry is the foundation for thriving.
Transcript
How would you describe people who typically thrive in this industry?
To thrive, you have to know what you want out of it. Connections and drive go a long way.
The only way to get connections is to really put yourself out there, which I know isn't easy for everyone. But connections will get you where you need to go.
I also say drive because you have to know that you want something. You have to look into yourself and decide how bad you want it and how far you'll go to get it.