Main Responsibilities Of A Media Assistant At Walton Isaacson
As a Media Assistant at an advertising agency, Zoe's main responsibilities revolve around research and analysis, touching on many different things as their agency specializes in several areas. Specifically, this involves conducting "research on the...companies that we're working with" and "data research and...analyzation" with an emphasis on "brand safety and...relevancy" for their clients' work.
Advertising, Data Analysis, Research, Brand Safety, Media
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Zoe Marie Zapanta
Media Assistant
Walton Isaacson
University of San Diego
Marketing
Advertising, Communications & Marketing
Communication and Marketing
Video Highlights
1. Conducting research on client companies to understand their needs and objectives.
2. Analyzing data related to media performance and campaign effectiveness for clients.
3. Ensuring brand safety and relevancy in media placements and advertising campaigns.
Transcript
What are your main responsibilities within your role?
I'm a media assistant at an advertising agency. My agency specializes in many different things, so I'm involved in various aspects of the work.
My main responsibilities include researching the companies we partner with. I also conduct a lot of data research and analysis for our clients.
This work also involves brand safety and ensuring relevancy to our projects. It's a lot of tasks like that.