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A Day In The Life Of A Media Assistant At Walton Isaacson

As a Media Assistant at Walton Isaacson, Zoe's days are varied, with 90% spent working remotely. A typical day involves verifying ad campaign delivery to "press like, okay to pay," followed by heavier tasks such as deck creation and team meetings to determine "what next steps are."

Remote Work, Ad Campaigns, Data Analysis, Teamwork, Communication

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Zoe Marie Zapanta

Media Assistant

Walton Isaacson

University of San Diego

Marketing

Advertising, Communications & Marketing

Communication and Marketing

Video Highlights

1. Day-to-day tasks are variable, offering diverse experiences.

2. The role involves remote work, promoting flexibility and autonomy.

3. Key responsibilities include monitoring ad campaign performance and processing payments.

Transcript

What does a day in the life of a media assistant look like?

On a day-to-day basis, my schedule is different every single day. I work about 90% remotely, as I only go into the office once a week.

On days when I'm not going into the office, I kind of just pace myself. I look at the meetings on my calendar and think about what work I need to do, then plan it throughout my day.

One part of my job involves looking at ad campaigns we run and how much they've delivered. I check if everything we paid for was executed correctly. If so, I can approve the payment.

I do this in the first part of my day because it's not as time-consuming. Then, in the second part of my day, I do a bit more of the heavy lifting. This includes working on decks, emailing with people, or attending meetings with my team to discuss next steps.

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