College Experiences That Helped a Media Assistant at Walton Isaacson Succeed
To prepare for a media career, Zoe actively engaged in campus clubs and intentionally selected courses aligned with genuine interests, such as a business school's social media marketing class; Zoe emphasizes that this class revealed the "layers that...go into it" beyond just posting. Furthermore, getting to know classmates and establishing a peer support system proved valuable for collaborative learning and navigating coursework.
Campus Involvement, Curriculum Exploration, Social Media Marketing, Peer Networking, Resourcefulness
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Zoe Marie Zapanta
Media Assistant
Walton Isaacson
University of San Diego
Marketing
Advertising, Communications & Marketing
Communication and Marketing
Video Highlights
1. Get involved in different clubs on campus to explore interests and build a network.
2. Take classes based on genuine interest, even if they seem simple, as they can offer valuable, layered knowledge (e.g., social media marketing).
3. Build connections with classmates to create a peer support system for learning and collaboration.
Transcript
What did you do in college to set you up for success in your career?
In college, I got involved a lot on campus and joined many different clubs. I also made sure to look at the classes available to me, not just to fulfill requirements, but those I had genuine interest in.
The business school at my college offered a social media marketing class. People might think social media marketing is just posting whatever, but it actually has many layers. I wouldn't have learned that if I hadn't taken the class.
Getting to know the people in your classes also helps. It's beneficial to know at least one other person in every class. That way, if you're confused and don't want to approach your professor, you have a peer to lean on, and you can help each other out.