Career Path of a Media Assistant at Walton Isaacson
Zoe started college in 2020 initially planning to pursue healthcare, but then "chose to do like business" for stability and marketing for creative opportunities. Prior to the current role, experiences included being a marketing assistant in the multicultural office and business school at the college, writing for the school newspaper and an entertainment magazine, and serving as the public relations chair for the women in business club.
Career Exploration, Marketing, Internship Experience, College Career, Media
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Zoe Marie Zapanta
Media Assistant
Walton Isaacson
University of San Diego
Marketing
Advertising, Communications & Marketing
Communication and Marketing
Video Highlights
1. Decided on marketing for its blend of stability and creativity within the business field.
2. Gained experience through multiple marketing assistant roles within the college's multicultural office and business school.
3. Developed writing and public relations skills by contributing to the school newspaper, a small entertainment magazine, and as the public relations chair for the Women in Business club.
Transcript
Could you walk me through your career path, starting with your experiences in college? Any internships or jobs you had before your current role?
I started college in 2020, much like a lot of other people. It was right when the pandemic happened, and to be 100% honest, I did not think I was going to go into business. I thought I was going to choose a path in healthcare, but I quickly realized that was not something I wanted to do.
So then I chose business because I wanted something steady, something I could rely on. I decided on marketing specifically because I wanted to be a little more creative.
The opportunities I sought out to prepare me for my future were largely through my school, and also some smaller outside companies. I was a marketing assistant in the multicultural office at my college and a marketing assistant in the business school. I also wrote for the school newspaper and was a TV news writer for a small entertainment magazine. Finally, I was the public relations chair for the Women in Business club at my college.