What Type of Person Thrives in the Video Industry According to a Strategic Partner Manager at YouTube
Victor, a Strategic Partner Manager at YouTube, identifies flexibility, adaptability, and curiosity as key traits for success in the fast-paced video industry, citing the rapid emergence of competitors like TikTok as an example of the need for "understanding the new environment constantly." Strong communication skills are also crucial, emphasizing the importance of listening and clear communication in "dealing with external stakeholders."
Adaptability, Communication, Curiosity, Flexibility, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Victor Mello
Strategic Partner Manager
YouTube
Universidade Presbiteriana Mackenzie in Brazil, 2015
not applicable
Engineering - Electrical
Arts, Entertainment & Media, Technology
Sales and Client Management
International Student, Immigrant
Video Highlights
1. Flexibility and adaptability are crucial because the industry changes rapidly.
2. Curiosity is key to staying updated on the latest trends and business solutions.
3. Excellent communication skills are essential for dealing with external stakeholders and partners.
Transcript
How would you describe people who typically thrive in this industry?
I would say definitely people who are flexible and adaptive, and people who are curious as well. This goes back to what we were saying about the biggest challenges in this industry. A lot changes very rapidly.
Take for example, a platform like TikTok. Three years ago, it didn't even exist, and now it's one of the biggest competitors in the video industry. Having the adaptability to constantly understand the new environment and being curious about the latest trends is important.
It's about knowing what's out there and what the most updated business solutions are that content creators are using. Having that curiosity about always trying to be better and acquire more knowledge definitely helps within this industry.
I can't emphasize enough the communication part again. Dealing with external stakeholders and partnerships is all about listening and communicating yourself effectively, whether in written form or within meetings. So, flexibility, communication, and curiosity are key.