What Type Of Person Thrives In Content Creation, According To A CEO At Boring Stuff
To thrive in the content creation industry, consistency is key, along with a willingness to experiment and "roll with the punches" to discover what resonates; furthermore, enduring success comes from having an "appetite" for growth beyond the platform, such as through brand deals or ventures like CPG products, which aligns with the speaker's business goal of helping creators establish a solid foundation for transcending social media.
Consistency, Adaptability, Growth Mindset, Business Acumen, Strategic Thinking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Varun Bhuchar
CEO/Co-Founder
Boring Stuff
Dartmouth
UCLA Anderson: MBA
Film, Media Arts, Visual Arts, Political Science, American Studies
Consulting & Related Professional Services
Consulting
Honors Student, Took Out Loans
Video Highlights
1. Consistency is key for content creators: Regular posting is essential for success in this industry.
2. Adaptability is crucial: Be willing to experiment, learn from what works and what doesn't, and adjust your approach accordingly.
3. Growth mindset is important: Have a hunger to grow, explore new opportunities, and potentially expand beyond the platform through brand deals or other ventures.
Transcript
How would you describe people who typically thrive in this industry?
I would say it's basically a few things. One is consistency. If you want to be a content creator, you have to be constantly posting.
A lot of commonalities with my role in general. You have to be willing to roll with the punches and see what works and what doesn't. Algorithms will typically pigeonhole you into content, but it won't feel like pigeonholing because it's content that you enjoy doing.
And then the third thing is basically an appetite. If you want to be really big in this space, you have to be willing to grow and be hungry, and think, "What is the next thing?"
Typically, the way most creators are successful is through brand deals or eventually getting equity in a CPG product. If you don't want that, that's totally fine.
But the ones who have the most enduring, lasting power are the ones who find a way to get off the platform or transcend social media. That's kind of what my business tries to do. We want to get people who are interested in that into a space where they have a solid footing and can take off, and it's not just a sandcastle.