Most Important Skills For A Media Analyst At Variety Intelligence Platform
Tyler, a Media Analyst at Variety Intelligence Platform, emphasizes that strong writing and communication skills are paramount, stating "it is a lot easier to pick up those skills than to become a really good writer". Beyond this, the ability to manage time effectively, meet deadlines, and quickly learn new subjects—like Tyler's acquisition of data analytics skills—are crucial for success in a fast-paced media analysis role.
Communication, Data Analysis, Time Management, Quick Learning, Writing Skills
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Tyler Aquilina
Media Analyst
Variety Intelligence Platform
Loyola Marymount University
None
Film, Media Arts, Visual Arts
Arts, Entertainment & Media
Data and Analytics
Honors Student
Video Highlights
1. Strong writing and communication skills are essential, even more so than data analysis skills, which can be learned on the job.
2. Effective time management and the ability to meet deadlines are crucial for success in journalism.
3. Quickly learning new information and becoming an expert on a topic in a short time frame are valuable skills for a media analyst.
Transcript
What skills are most important for a job like yours?
There are a few key things. I think writing and communication skills are the biggest asset. My job entails a certain amount of data analytics, but I didn't have any background in that before coming to this position.
Personally, I think it is a lot easier to pick up data skills than to become a really good writer if you're not already a strong writer. So, having your writing skills down pat is really important. This is true for any journalistic role, but even for roles that lean more towards data analytics.
Another big thing is time management. In any journalism role, you'll be juggling several different assignments, projects, or priorities. Understanding the prioritization of these things is crucial. As a journalist, you're always on a deadline, so you have to be able to meet them and work effectively with that constraint.
Procrastination isn't necessarily a dealbreaker. I think many great journalists I know tend to procrastinate and put off writing tasks. However, you still have to manage your time well when the crunch comes.
Another big thing is being able to learn quickly. I had to pick up data analytics in this job. More broadly, you may need to become an expert in something very quickly in order to write authoritatively about it.
In a traditional reporter role, this might be easier as you can talk to people who can explain things. In my role, where I approach things as an analyst and need to write authoritatively, I sometimes have to do a lot of research into a topic quickly. Being able to pick things up on the fly is really important.
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