Main Responsibilities of an Account Executive at ZoomInfo
Trent, a new Account Executive at ZoomInfo, focuses on acquiring "new accounts, new logos, new businesses" in the SMB space, a role perfectly aligned with their sales career since graduating from the University of Idaho. This involves a high volume of meetings ("D ones" and "D twos"), consistent follow-up on a large pipeline of opportunities ("a hundred opportunities"), and ongoing prospecting to meet sales quotas.
Sales, Business Development, Account Management, Lead Generation, Customer Acquisition
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Trent Cowan
Account Executive
ZoomInfo
University of Idaho
N/A
Marketing
Technology
Sales and Client Management
Student Athlete
Video Highlights
1. The primary responsibility of a new account executive is to secure new clients for the company, focusing on the small to mid-size business market.
2. The role demands consistent lead generation, nurturing, and follow-up; building a strong sales pipeline is key. This includes scheduling and conducting multiple meetings with potential clients.
3. Success is measured by hitting sales quotas and bringing in new business, highlighting the quantitative aspects of the role and the importance of consistent performance against targets
Transcript
What are your main responsibilities within your current role?
I'm a new account executive, focused on new business. My role is to bring on new accounts to ZoomInfo, mainly in the small to mid-size business space. Everything I do pertains to that, so while there are many different tasks, it's all about driving new accounts, new logos, and new businesses to ZoomInfo.
This is my main responsibility. We're in a sales role, so there are quotas and numbers. I love it; I've been in sales since I graduated from the University of Idaho. My entire career has been in sales.
There's a lot that goes into my main responsibilities, including many meetings. We have what we call D1, our first meeting, and then a lot of D2s. Every once in a while, you'll get a one-call close, which is amazing.
I also do a lot of farming. I have a pipeline of a hundred opportunities, so it involves a lot of follow-up and extra meetings. Additionally, I do prospecting and similar activities. So, there's a lot involved, but ultimately, it's all about bringing on new accounts, and that's my job.