Main Responsibilities of a Principal Owner at CEA Strategies
As principal and owner of CEA Strategies, a virtual agency, Tracy wears "three hats": new business development, acting as "chief strategist officer" to tailor communication plans for each client, and managing all operations, from billing to subcontractor payments. This multifaceted role showcases the diverse skillset required to successfully lead and grow a virtual business.
Business Development, Strategic Planning, Project Management, Client Relations, Operations Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Tracy Campbell
Principal / Owner
CEA Strategies
California Polytechnic State University, San Luis Obispo, CA
Leadership Certification, UCLA Anderson School of Management
Creative Writing, Journalism
Consulting & Related Professional Services, Advertising, Communications & Marketing
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. Owns and operates a virtual agency, leveraging diverse talent for various projects.
2. Responsibilities include new business development, strategic planning, and operational management.
3. Highlights the importance of tailored solutions for clients and efficient project execution within budget and timeline.
Transcript
What are your main responsibilities within your current role as principal?
As principal, I'm basically the owner, chief strategist, and chief operations officer of my company. I run CEA Strategies as a virtual agency, using talent wherever it resides.
Whether we need graphic design or multimedia, I pick and choose partners for their talent. But as principal, I'm responsible for wearing three hats.
The first is new business development to secure clients in areas where we can be helpful and add value, addressing their challenges. So, first and foremost, it's new clients and new business development.
The second is chief strategist. That's the communication strategy I build and work with my partners to build. Every client needs a specific, tailored plan to meet their challenge.
The third hat is chief operations officer. This covers everything from billing the client to accounting, paying subcontractors or partners, and marketing the agency. Everything that goes with running a business under the chief operations officer hat is the third leg of the stool.
At any point during any day, I'm doing all three.