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How Identity Has Influenced A Principal Owner's Career At CEA Strategies

Early in their career, the professional felt pressure to "be seen but not heard," a common experience for women. Now, they leverage their experience to mentor other women, helping them build confidence and "own their agency" to achieve their full potential in a still uneven playing field.

Overcoming Challenges, Executive/Leadership, Mentorship, Confidence, Women in Leadership

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Tracy Campbell

Principal / Owner

CEA Strategies

California Polytechnic State University, San Luis Obispo, CA

Leadership Certification, UCLA Anderson School of Management

Creative Writing, Journalism

Consulting & Related Professional Services, Advertising, Communications & Marketing

Entrepreneurship and Business Owner

None Applicable

Video Highlights

1. Tracy emphasizes the persistent gender inequality in the professional world, highlighting the challenges women face in having their voices heard and achieving equal opportunities.

2. She encourages women to own their voices, build confidence, and exercise personal agency, advocating for a level playing field where everyone can reach their full potential.

3. Tracy's passion for mentoring women and helping them navigate their careers to achieve success is a key takeaway, reflecting her commitment to empowering others.

Transcript

As someone who identifies as a woman, how has that impacted how you've navigated your career?

Women face a different career challenge than men. The playing field is still uneven for women.

When I started my career, I was part of a generation that believed in doing as asked. We were meant to be seen but not heard.

We didn't necessarily have a voice or personal agency in many conversations. These were predominantly male-driven, and the heads of companies were mostly men. We still see this today.

If I could go back, I would shed that mentality of being different. I wouldn't have done those things. I would have owned my voice and built my confidence.

I would have owned my agency, my personal agency, and encouraged everyone else to do the same. We still need to create a level playing field for women so they can achieve their highest potential.

Now, in my later career, I can help mentor women and guide them to where they need to be with confidence. That is one of my biggest passions.

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