Favorite Parts of Working in the Strategic Communications Industry as an Owner
Tracy, Principal/Owner at CEA Strategies, thrives on the "very interesting challenges" presented by clients in strategic communications, leveraging diverse "creative talent" across various disciplines—from crisis communications to graphic design—to craft solutions. The intellectual stimulation and collaboration with exceptional professionals are key aspects of what Tracy enjoys most about the career.
Communication, Problem-Solving, Teamwork, Creativity, Executive/Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Tracy Campbell
Principal / Owner
CEA Strategies
California Polytechnic State University, San Luis Obispo, CA
Leadership Certification, UCLA Anderson School of Management
Creative Writing, Journalism
Consulting & Related Professional Services, Advertising, Communications & Marketing
Entrepreneurship and Business Owner
None Applicable
Video Highlights
1. The constant intellectual challenges presented by clients' unique needs.
2. The opportunity to work with a diverse team of talented professionals in various fields.
3. The variety of assignments, ranging from new business development to crisis and reputation management.
Transcript
What do you enjoy most about being in your industry?
My industry is strategic communications, engagement, and advocacy. That also includes public relations, reputation management, and crisis management. There's also a little bit of marketing involved.
What I love about it is twofold. One is the challenge that our clients present us. Clients usually come to our organizations, and typically hire consultants, when they don't have the right skillset in-house or they don't have the bandwidth.
So, we get some very interesting challenges to solve for our clients, whether they be new business development, crisis, or they have a reputation and branding issue. We get some very interesting assignments, so that part of my day is really fabulous.
The part that I love the most is having some intellectual challenges that we have to work through. The second part is the creative talent that helps me do that. I work with professionals who have long careers in crisis communications, graphic design, social media, website design, writing, and policy and advocacy.
Depending on the assignment, I choose from those particular professional talents. So, I get to work with a really broad spectrum of truly exceptional talent.