Favorite Parts of Being a Professor at University of San Diego
Professor Tito finds teaching engaging, employing humor and real-world relevance to captivate students; the core of Tito's approach is teaching students to "market the number one brand...the brand of you," applying marketing principles to personal branding alongside established brands like Apple and Starbucks.
Communication, Marketing, Higher Education, Brand Building, Personal Branding
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Tito Zamalloa
Professor
University of San Diego
Cal Poly Pomona
UCLA MBA
Marketing
Education
Education
HSI Grad, Honors Student, Scholarship Recipient, Took Out Loans, Immigrant, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Engaging teaching methods: Professor Tito uses humor and real-world examples (including YouTube and current events) to keep students interested and make the material relevant.
2. Emphasis on practical application: The professor highlights the importance of marketing not just for marketing careers, but for everyone, emphasizing self-branding as a crucial skill.
3. Connecting theory to practice: The interview shows how the professor connects theoretical marketing concepts with practical examples from brands like Apple, Tesla, and Starbucks, illustrating marketing tactics students can learn and apply.
Transcript
What do you enjoy most about being in your current role?
Sometimes teaching is a bit theatrical. You have to keep the younger minds engaged.
The typical approach in the past might have been a boring professor reading slides, causing students to zone out or fall asleep. My approach is more humorous and relevant to current developments.
I tie in stories with marketing topics or theoretical portions, and give examples from YouTube or conversations. This helps students relate to the material and understand the importance of marketing.
Whether you pursue marketing as a career or not, it's imperative. The most relevant marketing for all students is marketing the number one brand you have: you.
So, market your own brand and learn the tactics people use to market other brands like Apple, Tesla, or Starbucks. Learn how they market themselves to market yourself as a product.
There's a bit of a challenge with my camera.