Favorite Parts of Working in Higher Education as a Professor
Professor Tito, a marketing professor at the University of San Diego, finds the "never-ending developments" in marketing and education most rewarding. The constantly evolving media landscape—from "Disney+ to TikTok"—presents a perpetual challenge to connect with consumers, requiring a constant pursuit of "the best possible marketing tactics" to cut through the noise and reach the customer.
Marketing, Higher Education, Media Consumption, Consumer Behavior, Communication
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Tito Zamalloa
Professor
University of San Diego
Cal Poly Pomona
UCLA MBA
Marketing
Education
Education
HSI Grad, Honors Student, Scholarship Recipient, Took Out Loans, Immigrant, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. "The constantly evolving nature of marketing and education provides continuous learning and development of new tactics and tools."
2. "The challenge of reaching consumers in a media-saturated world and finding effective marketing strategies is exciting."
3. "Understanding media consumption patterns across various platforms (TV, radio, social media) is crucial for successful marketing."
Transcript
What do you enjoy most about being in your industry?
The developments in my practice, focusing on marketing and education, are never-ending. There are better ways to engage and learn new tactics and tools for connecting with an audience. This applies whether you're addressing advanced students or younger ones.
The field of marketing also sees constant development. It's about trying to communicate, convince, or engage consumers, as we are perpetually consuming media. We consume media through our eyes, ears, and thumbs, across platforms like Disney+, Netflix, Amazon Prime, Spotify, Apple Music, and free radio.
Social media platforms like Instagram, Facebook, Pinterest, and TikTok are also part of this. Consumers are constantly interacting with media. So, how do we reach them when their media patterns change and there's a barrage of products and messages vying for their attention?
This includes constant exposure to marketing messages. We see prompts to "buy my stuff," "get my stuff," "engage my service," "love my product," and "endorse me." It's a perpetual pursuit of the best marketing tactics. The goal is to connect with the customer who matters for your product or service.