A Day In The Life Of A Professor At University Of San Diego
A day for Tito, a clinical professor of marketing, involves "lesson planning" to bridge "book knowledge" with current events, followed by teaching and mentoring students. This blends with their work as a fractional CMO consultant and coach, reflecting a career that combines academia with real-world application and a passion for "education and the field."
Higher Education, Marketing, Teaching, Mentorship, Consulting
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Tito Zamalloa
Professor
University of San Diego
Cal Poly Pomona
UCLA MBA
Marketing
Education
Education
HSI Grad, Honors Student, Scholarship Recipient, Took Out Loans, Immigrant, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. A day for a professor of marketing starts with lesson planning, bridging the gap between book knowledge and current real-world applications.
2. The role involves teaching, mentoring students, and networking.
3. The professor also works as a fractional CMO consultant and coach, integrating real-world experience into teaching and mentoring.
Transcript
What does a day in the life of a professor look like?
I'm a clinical professor of marketing, which means I bring a lot of real-world experience to my role. I'm more of a professor of practice than a research-based professor with a typical PhD.
My day starts with lesson planning. I look at the critical aspects of the topic for that day and try to bridge the gap between book knowledge and current developments. Even the latest books can become outdated quickly.
I aim to make academic theory relevant to current real-life applications. After conducting classes, I have some time to relax. I also mentor a couple of students and engage in networking.
My life isn't solely focused on being a professor; I also work as a fractional CMO, consultant, and coach. These other parts of my life are managed throughout the week. It's rewarding and fun, though at times it can be a task. I do it because I love education and the field.