Biggest Challenges Faced By A Lead UX Researcher At ZipRecruiter
Tianyu's biggest challenges as a Lead UX Researcher at ZipRecruiter center on demonstrating the return on investment of research, which "might take time to show," and ensuring research insights translate into actionable product changes; the work requires "strategic measurement" and follow-through to guarantee implementation.
Demonstrating ROI, Actionable Insights, Strategic Measurement, Influencing Business Decisions, Research Implementation
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Tianyu Lange
Lead UX Researcher
ZipRecruiter
Wuhan University, 2013
Michigan State University, Human-Computer Interaction
Creative Writing, Journalism
Recruitment, HR & Related Professional Services, Technology
Research and Development (R&D)
International Student, Immigrant
Video Highlights
1. Demonstrating the ROI of UX research and the need for strategic measurement to justify research investments.
2. Ensuring research insights are actionable and implemented in product roadmaps, highlighting the importance of follow-through beyond sharing findings.
3. The challenge of showing the value of UX research in a way that is easily understood by business leadership, especially when the impact may not be immediately apparent or quantifiable in the same way as other functions like software development.
Transcript
What is your biggest challenge in your current role?
For research or R&D-based roles, it's sometimes hard to demonstrate direct ROI. It's not like you build a feature and metrics immediately boost by 200%.
It's something that might take time to show the value of research. It also requires more strategic measurement.
Research is expensive, and we need to show business leadership that it's worth investing in. I'd say that's a common challenge the research function is facing in the industry.
The second challenge is making sure research insights are actionable and are being implemented in the actual product roadmap. Our work doesn't just end at sharing out; it's important to follow through and ensure teams act on those insights.
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Mentor at USC Marshall Business School