What a Senior Digital Analytics Consultant at BlastX Consulting Wishes They Had Known Before Entering the Digital Analytics Industry
Early in Taylor's career as a Senior Consultant - Digital Analytics and Insights, the work was "exhausting" due to the need to handle "strategy, implementation, reports, and insights," all independently. However, Taylor learned that specialization within the diverse field of digital analytics— encompassing strategy, technical development, A/B testing, or customer experience—allows for deeper expertise and more sustainable career growth, enabling consultants to "provide better value" while avoiding burnout.
Digital Analytics, Data Analysis, Career Development, Specialization, Industry Niches
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Taylor Cruz
Senior Consultant - Digital Analytics and Insights
BlastX Consulting
California Lutheran University
N/A
Film, Media Arts, Visual Arts
Consulting & Related Professional Services, Technology
Data and Analytics
Honors Student, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. The digital analytics industry offers diverse career paths, allowing for specialization in areas like strategy, reporting, technical development, A/B testing, optimization, or customer experience.
2. It's not necessary to be a one-person show; collaboration and specialization can prevent burnout and allow for deeper expertise in a chosen niche.
3. While a broad understanding of the field is beneficial, focusing on a specific area can enhance value to clients and lead to professional growth.
Transcript
What have you learned about this role that you wish someone would have told you before you entered the industry?
I'd definitely say there are so many niches and avenues you can go in this industry. When I first started, I was actually a one-person show. I was doing the strategy, implementation, reports, insights, and everything.
While that really did allow me to learn a lot fast and grow, the downside is it can be exhausting. What I learned when I moved was that you don't have to do it all by yourself. You don't have to do it all, and know everything.
It's good to know a little bit about everything, but you can specialize in one specific area. Doing that allows you to grow tall and wide. You specialize in one area but still know others, which lets you provide better value to your clients.
With deeper knowledge, you're able to concentrate on things. Then, you can lean on coworkers and others in the industry for support. This helps you grow more and provide even more value.
So, you can go into the strategy and reporting side, or the technical side, more towards a developer learning code, writing code, and data layer specs. You can also specialize more in A/B testing and optimization. Or, you can specialize in customer experience, which involves voice-of-customer surveys and qualitative data. There are many different niches and areas that will allow you to provide deeper value without getting overwhelmed or exhausted by everything that needs to be done.