What Type Of Person Thrives In The Digital Analytics Industry, According To A Senior Consultant Digital Analytics And Insights At BlastX Consulting
Success in the digital analytics and insights industry hinges on a "thirst for the why," a deep curiosity to understand the stories behind the data, going beyond mere observation to connect disparate data points and drive improvements. This necessitates strong attention to detail alongside the ability to see "the bigger picture," ultimately adding true value for clients through insightful analysis.
Data Analysis, Problem-Solving, Curiosity, Attention to Detail, Critical Thinking
Advizer Information
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Taylor Cruz
Senior Consultant - Digital Analytics and Insights
BlastX Consulting
California Lutheran University
N/A
Film, Media Arts, Visual Arts
Consulting & Related Professional Services, Technology
Data and Analytics
Honors Student, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Curiosity and a thirst for understanding the "why" behind data are essential for success in this industry. It's not enough to simply look at the numbers; you need to dig deeper to understand the reasons behind trends and fluctuations.
2. Attention to detail and quality control are important, but equally crucial is the ability to see the bigger picture and connect different data points to gain a holistic understanding.
3. The ability to use data to drive improvement and create better user experiences is a key skill for thriving in this field. Data collection is only one part of the job; using it to effect positive change is what truly matters.
Transcript
How would you describe people who typically thrive in this industry?
Curious people are essential. These are individuals who have a thirst for understanding the "why" behind the data.
While looking at numbers is valuable, curiosity drives deeper understanding. Questions like "Why did this spike happen?" or "Why did these numbers suddenly drop?" are crucial.
Understanding why one campaign performs better than another comes from this curiosity. Digging into these questions will help you thrive and bring true value.
Data collection is important, but using that data to improve and enhance user experiences is the ultimate goal. Those with the curiosity to do this will succeed in this industry.
Along with curiosity, quality control and attention to detail are vital. However, it's also important to see the big picture and make connections between different data points.
Recognizing that data points are not isolated but connected allows you to delve deeper and offer more value to clients, driving improvement.