Main Responsibilities of a Senior Digital Analytics and Insights Consultant at BlastX Consulting
Taylor, a Senior Consultant at BlastX Consulting, focuses on the "strategy side" of digital analytics and insights, working with clients to define key performance indicators (KPIs) and build data strategies for website and marketing performance. This involves collaborating with a technical team for implementation, analyzing reports to uncover trends and insights, and providing recommendations for improving the digital experience.
Data Analysis, Digital Strategy, Web Analytics, Business Strategy, Client Communication
Advizer Information
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Taylor Cruz
Senior Consultant - Digital Analytics and Insights
BlastX Consulting
California Lutheran University
N/A
Film, Media Arts, Visual Arts
Consulting & Related Professional Services, Technology
Data and Analytics
Honors Student, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Develops data strategies and reporting methods to track website and marketing performance using KPIs.
2. Collaborates with clients and stakeholders to define business objectives and reporting requirements.
3. Analyzes data, identifies trends, and provides recommendations for improving digital experiences and user engagement.
Transcript
What are your main responsibilities within your current role?
I focus on the strategy side. I'm part of a team called Digital Analytics and Insights, and we focus mainly on the strategies and reporting of the analytics.
We work with our clients and stakeholders to understand their business objectives and what we call key performance indicators, or KPIs. These KPIs help us understand what should be tracked on the website and how it should be tracked.
We then build out our strategy so that clients get the data they need to understand the performance of their website and their marketing efforts. I have another team that works with the technical side of things, implementing that data into reporting.
Once the data is in reporting, my team reviews it to ensure accuracy and then builds out additional reports. We perform analysis on these reports to find trends and insights.
This helps the clients understand performance on a deeper level, and we can give them recommendations on how to improve their digital entities. This ensures end users have an even better, smoother experience when interacting with websites and applications.