Entry-Level Positions for Aspiring Digital Analytics Consultants
Entry-level roles in digital analytics and insights often include titles like "junior analyst" or "analyst," allowing individuals to "start learning the tools, start learning the concepts." Many companies, including Taylor's, offer internships providing rotational experiences across different areas like strategy, MarTech, and digital experience optimization, thus facilitating skill development and career path exploration.
Data Analysis, Entry-Level Jobs, Consulting, Digital Analytics, Internships
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Taylor Cruz
Senior Consultant - Digital Analytics and Insights
BlastX Consulting
California Lutheran University
N/A
Film, Media Arts, Visual Arts
Consulting & Related Professional Services, Technology
Data and Analytics
Honors Student, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Entry-level positions in digital analytics and insights include analyst, junior analyst, and junior consultant roles.
2. Many companies offer internships with rotations through different areas like strategy, MarTech, and digital experience optimization to help students learn and specialize.
3. Internships can lead to full-time junior positions after successful completion, offering valuable experience and career advancement opportunities.
Transcript
What entry-level positions are there in this field that an undergraduate college student might consider?
Every company has slightly different wording, but it's all centered around the same thing. There are elements of junior analyst or just analyst roles. Some might call it a junior consultant or similar language.
These roles allow you to start out and begin learning the tools and concepts, and to get a feel for the work. Some companies have internship programs. My company has a summer internship program that we've done a few times.
We bring on a few people who then go in rotation and learn different niches. They'll work with strategy and data analytics for a while. Then they'll move on to MarTech innovations, which is more of the technical side.
After that, they'll work with our digital experience optimization team. This rotation allows them to learn a little bit about each area. They can see where they might want to specialize and then begin honing their skills in that area.
Often, this will lead to a junior position and then a hire from there. At least, it gives you exposure to the different areas.