Biggest Challenges Faced By A Senior Digital Analytics Consultant At BlastX Consulting
Taylor's biggest challenge as a Senior Consultant is "keeping up with industry trends and tools," a constant evolution requiring expertise in areas like the recent Google Analytics 4 transition and navigating international privacy laws; the supportive analytics community provides crucial resources to overcome this challenge and offer clients "the best practice and best solutions."
Data Analysis, Technology, Problem-Solving, Industry Trends, Privacy Laws
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Taylor Cruz
Senior Consultant - Digital Analytics and Insights
BlastX Consulting
California Lutheran University
N/A
Film, Media Arts, Visual Arts
Consulting & Related Professional Services, Technology
Data and Analytics
Honors Student, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. The rapidly evolving landscape of digital analytics tools and technologies requires continuous learning and adaptation to provide clients with the best solutions.
2. Staying informed about changing privacy laws and regulations across various countries is crucial for providing compliant and effective services.
3. The analytics community offers a strong support system with abundant resources and collaboration opportunities to help professionals stay updated and excel in their roles.
Transcript
What is your biggest challenge in your current role?
I'd say keeping up with industry trends and tools is a key challenge. Things are constantly changing, and you have to ensure you're providing the best solutions and best practices for your clients.
This means staying informed about all the industry changes. For example, Google Analytics introduced a whole new program a couple of years ago, phasing out their previous program that had been in place for 10 to 15 years.
This transition from Google Analytics Universal to GA4 requires knowledge of what's happening, key dates, and how these changes affect clients. You need to know how to help them adapt.
Additionally, privacy laws are evolving. While my company is based in California, we have clients with businesses in the UK and other countries, and employees in other nations.
Therefore, it's also necessary to stay informed about privacy laws in those other countries. Keeping up with all of this is challenging because there's so much going on, but it's very much needed.
The good news is that the analytics community is a strong support system. There are many resources and people available to help, lean on, and collaborate with. This support allows us to offer our clients the best practices and solutions.