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What Type Of Person Thrives In The Music Industry According To A DEI Manager At SoundCloud

Tamura, a DEI Manager at SoundCloud, highlights assertiveness as crucial for success, noting that "women, especially women of color, struggle with being assertive," while also emphasizing the importance of networking, building connections ("a give and give" mentality), and maintaining a positive professional reputation in this close-knit industry.

Assertiveness, Networking, Personability, Mentorship, Work-Life Balance

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Tamura Davis

DEI Manager

SoundCloud Inc

Loyola Marymount University

N/A

Business Management & Admin

Arts, Entertainment & Media, Technology

Human Resources (HR)

Took Out Loans, Worked 20+ Hours in School, Greek Life Member, First Generation College Student

Video Highlights

1. Assertiveness is key to career advancement, especially for women and people of color.

2. The industry values personable individuals who build and maintain positive relationships.

3. Networking and reciprocity are crucial for success; it's not just about taking but also giving back to the community.

Transcript

How would you describe people who typically thrive in this industry?

I would say people are assertive. I feel like a lot of women, especially women of color, struggle with being assertive.

So you'll come across people from different walks of life. Some people have been in the music industry or entertainment industry for a long time, and they had to work really hard to get to where they are, probably 10 times harder than it is now.

Then you'll come across people who are in this newer generation, Millennials, Gen Zers, who, let's say, possibly we didn't have to work as hard as some of these other folks in the industry.

So you have to be assertive. You have to know how to put yourself out there to escalate your career. Being personable, right? You always want to make sure that you are leaving a personable impression on other people because the industry is very small.

You don't know who knows who, so you always want to make sure that you're showing a good face and being personable, and leaving that reputation, or a positive trademark, I can say, on folks.

Also, working with someone who knows how to network, someone who knows how to make connections, someone who isn't just a take, take, but also a give, give. I think that's the type of person that typically thrives in this industry.

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