Main Responsibilities Of A Data Insights Executive At Entertainment Talent Agency
Suzi's role as an Executive of Data Insights at a major Los Angeles talent agency involves "providing them with strategic reporting" using data to support agents in securing deals for celebrities and other performers. This includes both daily analytical support and internal product development, centralizing data from various sources like social media and Spotify to create tools that empower agents and executives to leverage data insights in their workflows.
Data Analysis, Business Analysis, Strategic Reporting, Product Development, Client Relations
Advizer Information
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Job Title
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Undergrad
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Suzi Stein
Executive, Data Insights
Entertainment Talent Agency
Amherst College, 2014
Currently pursuing MBA at UCLA Anderson as part of their FEMBA program
Environmental & Related Sciences
Arts, Entertainment & Media
Data and Analytics
Student Athlete
Video Highlights
1. Suzi works in a unique data team at a major talent agency, providing strategic data reporting to talent agents.
2. Her responsibilities involve creating reports to demonstrate the value of clients (celebrities, musicians, athletes) for various deals, such as casting or performance opportunities.
3. She also develops internal products that curate data from sources like social media and Spotify, providing agents and executives with valuable insights through data analysis and product development.
Transcript
What are your main responsibilities within your current role?
I currently work for a major talent agency based in Los Angeles, within our data group. Our data team is pretty unique because it's one of the only ones at a major talent agency, and it has fairly unique responsibilities.
I work in an analytics, business analysis type of role. I provide talent agents, who work with clients like celebrities, music performers, and athletes, with strategic reporting. This reporting helps benefit whatever deal they're working on.
For example, if it's a casting deal or they're trying to determine the top market to send a music performer to, I provide reporting that uses data to demonstrate their potential value or why they align well for that opportunity. We work very closely with our agents daily to create these strategic reports.
We are also developing products internally that curate data from different sources, such as social media or Spotify. We centralize this information and build products that teach our agents and executives how to look at the data and gain insights for their workflows. We're doing a lot of product development and analysis, and it combines a bunch of different skills.