Main responsibilities of a Group Manager, Product Marketing at Cisco
Stephanie's main responsibility as a Group Manager of Product Marketing at Cisco involves developing "go-to-market plans" for new wireless, Meraki, and IoT products and software, encompassing launch strategy, messaging, and ongoing customer adoption. This includes creating "a launch day plan" with initiatives like videos, events, webinars, and blogs to maximize market impact.
Product Marketing, Go-to-Market Strategy, Product Launch, Marketing Communications, Customer Adoption
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Traits
Stephanie Sosa
Group Manager, Product Marketing
Cisco
UCLA
N/A
Anthropology, Sociology
Technology
Communication and Marketing
Greek Life Member
Video Highlights
1. Develops and executes go-to-market strategies for new products and software.
2. Creates marketing messages and positioning to resonate with target audiences.
3. Manages the entire product launch process, including events, webinars, and ongoing customer adoption initiatives.
Transcript
What are your main responsibilities within your current role?
My current role as a product marketer for wireless Meraki IoT is to launch all the new products and software that our product teams develop. This involves creating a go-to-market plan.
We figure out how to bring these new products and software to market and identify the right audience. This includes creating messaging and positioning, and then developing a launch day plan.
When we want to make a big impact, we plan glitzy events like a launch video or a customer activation. We might also organize sales webinars or write blog posts as part of our strategy.
After a product or software launches, our role is to continue driving adoption. We aim to ensure all our customers, both existing and new, know about, love, buy, and use our offerings.