Most Important Skills for a Marketing Specialist at a Big Tech Company
Stella, a Marketing Specialist at a Fortune 500 technology company, emphasizes the importance of strong project management skills, including "organizing a timeline" and understanding "key stakeholders," alongside excellent communication skills encompassing both visual presentation design and interpersonal interactions. A crucial aspect of their role, and a skill they highlight, is "emotional intelligence and empathy," essential for navigating diverse teams and effectively adapting communication styles.
Project Management, Communication, Graphic Design, Emotional Intelligence, Global Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Stella Landers
Marketing Specialist
Fortune 500 Technology Company
UC Santa Barbara
Communications
Technology
Communication and Marketing
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Project Management: Strong project management skills are crucial, including timeline management, creating project charters, identifying stakeholders, and understanding leadership communication styles.
2. Data Presentation and Communication: The ability to synthesize large amounts of information and present it clearly and visually is vital, encompassing graphic design, strong writing, and effective presentation skills.
3. Emotional Intelligence and Empathy: Demonstrating emotional intelligence, empathy, and the ability to adapt communication styles to diverse teams and individuals is essential for success, particularly in global work environments.
Transcript
What skills are most important for a job like yours?
I'll start with hard skills and soft skills. Hard skills include being good at project management. No matter your role or industry, managing timelines and understanding project goals is essential.
This means knowing how to organize a timeline, write a project charter, and identify key stakeholders and decision-makers. You should also learn their leadership and communication styles to know how to approach them effectively for decisions, feedback, or other contributions to the project. Project management is a huge area.
In a similar vein, a lot of my job involves taking a lot of information and presenting it to different audiences. Being good at designing a visually appealing PowerPoint slide with key information is also very important. This is a two-in-one skill: graphically communicating something, having strong writing, and presenting it effectively.
Lastly, I would say emotional intelligence, empathy, and being able to read a room, especially a virtual one, are crucial. When working with diverse global teams, with different cultures, backgrounds, and ages, it’s important to be empathetic.
Being early in your career can be interesting when working with people who have much more experience. It’s important to show grace, be empathetic, read the room, and adjust your communication style.
These are the most important skills for any role, particularly for marketing specialists and those working on projects.