Biggest Challenges Faced By A Senior Communications Consultant At A Midwest Health System
Shelly's biggest challenge as a Senior Communications Consultant is educating teams on strategic communication, emphasizing the need for "something newsworthy to communicate" rather than hastily releasing information or inappropriately leveraging the brand. This highlights the importance of strategic planning and thoughtful messaging within a large healthcare system.
Communication, Project Management, Teamwork, Problem-Solving, Overcoming Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Shelly Schneider
Senior Communications Consultant
Leading Midwest Health Care System
University of Florida
None
Creative Writing, Journalism
Healthcare, Medical & Wellness, Advertising, Communications & Marketing
Communication and Marketing
Worked 20+ Hours in School
Video Highlights
1. Developing strong communication strategies and ensuring alignment across teams
2. Understanding brand guidelines and their application in communications
3. Determining newsworthiness and prioritizing communication efforts
Transcript
What is your biggest challenge in your current role?
By far, the biggest and really the only challenge in my current role is helping some of my teams understand why we can't just whip this together and get it out tomorrow. It's about why we can't use our brand to promote another brand, even internally.
We also need to make sure there is something newsworthy to communicate. Just because something is new doesn't mean everyone in the entire organization needs to hear about it.
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