Entry-Level Positions For Aspiring Marketers
Shekar, Chief Marketing Officer at Protecto, advises undergraduates interested in marketing to explore "creative side," "storytelling," and "product marketing" entry points, suggesting relevant certifications like those for product marketing and marketing automation tools to boost marketability. He recommends internships or entry-level positions after graduation, encouraging exploration of marketing's diverse areas to find the best fit.
Marketing Certifications, Product Marketing, Marketing Internships, Career Exploration, Entry-Level Marketing Jobs
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Shekar Hariharan
Chief Marketing Officer
Protecto
MSRIT (Bengaluru, India), 1993-1997
Louisiana State university, M.S. in Industrial Engineering
Engineering - Mechanical
Technology
Communication and Marketing
None Applicable
Video Highlights
1. Entry-level marketing positions offer diverse avenues, including creative roles, storytelling, and product marketing.
2. Certifications in areas like product marketing and marketing automation tools can significantly boost entry-level prospects.
3. Gaining internship experience or taking certifications post-graduation are both valuable ways to break into the field and explore different facets of marketing.
Transcript
What entry-level positions might an undergraduate college student consider in this field?
There are many opportunities in marketing. You can start from the creative side or from the storytelling side. As a product marketer, you can understand the tools and technologies being used, everything from HubSpot to Marketo.
There are many certifications available. For someone starting in marketing, I would strongly encourage them to try different certifications. Nowadays, you even have PMM certifications for product marketing, and certifications for marketing automation tools.
You could go into different areas. Usually, I advise people to join as an intern when they are in their final year. Or, they can start right after graduation; it really doesn't matter because people may not know if this is for them in the long term.
My advice for those in their final year or fresh out of college is to take certifications and training. Then, evaluate which part of marketing is a good fit for you, because marketing is vast. As I said, there's the creative side, the storytelling side, product marketing, and demand generation. There are many things you could do.