Most Important Skills For A Brand Manager At Diageo China
Sharon, a Brand Manager at Diageo China, identifies prioritization, problem-solving, and communication as crucial skills. The ability to "prioritize tasks," "solve problems independently," and "persuade others to buy into plans" are highlighted as essential for navigating the multifaceted demands of a brand manager role, requiring strong multitasking and negotiation skills.
Prioritization, Problem-Solving, Communication, Negotiation, Persuasion
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sharon Tsai
Brand Manager
Diageo China
National Taiwan University, 2012
UCLA Anderson School of Management, MBA
Political Science, American Studies
Food, Beverages & Alcohol
Communication and Marketing
International Student
Video Highlights
1. Prioritization and multitasking are crucial for managing numerous tasks and requests from various sources.
2. Problem-solving skills are essential for handling unexpected issues and making critical decisions independently.
3. Strong communication, negotiation, and persuasion skills are vital for collaborating with cross-functional teams and securing senior leadership buy-in.
Transcript
What sort of skills are most important for a job like yours?
I would say the top three skills important for being a brand manager are prioritization, problem-solving, and communication.
Prioritization, and even multitasking, is crucial because as a brand manager, you'll have a lot on your plate. You'll receive requests from your direct manager, senior management, agencies, and other cross-functional parties. Knowing how to prioritize is very important.
There are metrics that help categorize tasks into important/unimportant and urgent/not urgent. I think this would be very helpful for prioritizing your tasks as a brand manager, or even as a student.
Next is problem-solving. Often, unexpected urgent matters will arise during your work. For example, during an event, sales representatives or agencies might call you about a client or customer having an issue. Knowing how to solve problems independently and think critically would be very critical as a brand manager.
Finally, communication. More specifically, negotiation and persuasion are key because you'll have a lot of cross-functional communication. There will be times you have to get senior leadership buy-in. Knowing how to communicate and persuade others to buy into your plans is very critical as a brand manager too.