Favorite Parts Of Being A Brand Manager At Diageo China
Sharon, a Brand Manager at Diageo China, finds the most rewarding aspect of her role to be "this sense of achievement" derived from seeing positive consumer response to marketing campaigns and events. This direct feedback, whether from press or "direct face to face," fuels their passion for creative development and execution within the marketing industry.
Marketing, Brand Management, Consumer Response, Event Planning, Sense of Achievement
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sharon Tsai
Brand Manager
Diageo China
National Taiwan University, 2012
UCLA Anderson School of Management, MBA
Political Science, American Studies
Food, Beverages & Alcohol
Communication and Marketing
International Student
Video Highlights
1. Sense of achievement from positive customer response to work
2. Enjoyment of creative development, event planning, and execution
3. Direct consumer feedback as a driving force in the role
Transcript
Sharon, what do you enjoy most about being a brand manager?
I think it would be, like, being your work is well received by the customers or by the consumer, the mass market. So it is this, like, sense of achievement that kept me really happy with my work.
So I knew that I was interested in creative development, event planning, execution. I knew that I was interested in marketing. But after becoming a brand manager, I had this sense of achievement from seeing the response from the consumer and from the customer.
This came from either the press release or from consumer comments to events that I planned and held for customers. It was direct, face-to-face feedback. So I think it is this sense of achievement or the sense of purpose that kept driving me in this industry and in this role.