Favorite Parts of Working in the Food and Beverage Industry as a Brand Manager
Sharon, a Brand Manager at Diageo China, finds the most rewarding aspect of the food and beverage industry to be its "consumer-facing energy," allowing for creative work such as "developing creative assets" and impactful consumer events, with the opportunity to directly observe the impact on consumers through feedback and social media engagement. This highlights the tangible and rewarding nature of the work for someone in their position.
Marketing, Consumer Products, Brand Management, Creative Development, Event Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sharon Tsai
Brand Manager
Diageo China
National Taiwan University, 2012
UCLA Anderson School of Management, MBA
Political Science, American Studies
Food, Beverages & Alcohol
Communication and Marketing
International Student
Video Highlights
1. Working on creative assets like digital ads and commercials
2. Collaborating with agencies on consumer events
3. Seeing the direct impact on consumers through social media engagement and feedback
Transcript
What do you enjoy most about being in the food and beverage industry?
What I enjoy the most, and I think most people enjoy, is the food and beverage industry. It's a consumer-facing energy.
I was working for Johnny Walker. The most enjoyable part was doing all the consumer-facing work. This ranged from developing creative assets like digital ads or commercials to working with agencies on interesting, fun consumer events.
Those parts were very fun, interesting, and enjoyable. Most importantly, you got to see the impact you were making on consumers. This could be through their social media behavior, like reposting, likes, or comments on your ads, or through feedback at events.
Being able to work on creative aspects and receive feedback, and to create an impact on consumers' daily lives, are the things I enjoy the most.