Most Important Skills For A Brand Program Manager At Grow Therapy
Shannon, a Brand Program Manager, highlights the crucial balance of "equal parts creativity and strategy" needed for the role, requiring the ability to envision a brand's transformation while aligning with business objectives. The position's success also hinges on strong interpersonal skills, as the role necessitates collaboration with various teams and "asking for a lot of favors," demanding effective communication and relationship-building.
Creativity, Strategic Thinking, Communication, Teamwork, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Shannon Tremaine
Brand Program Manager
Grow Therapy
University of South Australia, 2015
Bachelor of Marketing and Communication, University of South Australia
Marketing
Healthcare, Medical & Wellness
Communication and Marketing
Worked 20+ Hours in School
Video Highlights
1. Creativity and strategy are equally important: The role demands creating new things and having a clear vision for the brand's future, while always keeping business objectives in mind.
2. Strong interpersonal skills are essential: A Brand Program Manager needs to collaborate with many teams and persuade them to contribute to the brand's success.
3. Understanding business goals is central: All creative and collaborative efforts must align with and support the overarching business objectives and goals.
Transcript
What skills are most important for a job like yours?
I think there's probably equal parts creativity and strategy, plus being a people person. For creativity, you really need to be able to make things from scratch and see a bigger picture from what currently exists to where you want to be.
The strategy side requires keeping business goals and objectives in mind, which is the central line of truth. You need to truly understand these.
The people person aspect is important because this role touches every side of the business. You need to be able to work with different teams and ask for favors. They've got to say yes in a nice way.
So, enjoying working with people and being good at it is definitely top of mind as well.