Main Responsibilities Of A Brand Program Manager At Grow Therapy
Shannon's main responsibility as Brand Program Manager at Grow Therapy is ensuring brand consistency and compelling storytelling across all platforms, including social media, PR, blogs, and advertising. The goal is to make sure the "story of Grow Therapy" aligns with the actual customer experience, resulting in a cohesive and authentic brand image.
Brand Management, Marketing, Storytelling, Communication, Public Relations
Advizer Information
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Shannon Tremaine
Brand Program Manager
Grow Therapy
University of South Australia, 2015
Bachelor of Marketing and Communication, University of South Australia
Marketing
Healthcare, Medical & Wellness
Communication and Marketing
Worked 20+ Hours in School
Video Highlights
1. Develops and maintains brand consistency across various platforms (social media, PR, blogs, advertising).
2. Focuses on storytelling to create an authentic and compelling brand narrative.
3. Ensures that the brand's visual and verbal identity align with the customer experience.
Transcript
What are your main responsibilities within your role?
My main responsibilities involve telling the story of growth therapy and ensuring that story aligns with people's actual experiences when engaging with the brand.
This means ensuring visual consistency and that we sound the same across all market appearances. The goal is to tell the most authentic and compelling stories for the brand.
This work spans social media, public relations, blogs, and any advertising we undertake.