A Day in the Life of a Brand Program Manager at Grow Therapy
A typical day for the brand program manager begins with a mindful routine, then involves numerous meetings with creative and marketing teams—"copywriters, designers, videographers, photographers"—to ensure project alignment and deadline adherence. The role also includes keeping senior leadership informed on project progress.
Project Management, Communication, Teamwork, Marketing, Leadership
Advizer Information
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Shannon Tremaine
Brand Program Manager
Grow Therapy
University of South Australia, 2015
Bachelor of Marketing and Communication, University of South Australia
Marketing
Healthcare, Medical & Wellness
Communication and Marketing
Worked 20+ Hours in School
Video Highlights
1. Collaboration with Creative Teams: A Brand Program Manager works closely with copywriters, designers, videographers, and photographers to ensure alignment on projects and deadlines.
2. Cross-functional Communication: This role involves coordinating with various teams including social media, PR, blog content, and paid media to maintain a cohesive brand message.
3. Leadership and Communication: The Brand Program Manager keeps senior leadership informed about project progress, ensuring everyone is on the same page and deadlines are met.
Transcript
What does a day in the life of a brand program manager look like?
I wake up around 7 or 7:30 and meditate. Then, I might go for a walk, depending on the weather.
I bike to work. Sometimes I work from home, but when I come into the office, I bike in.
Then there are a lot of meetings. Currently, the meetings involve our creative teams, such as copywriters, designers, videographers, and photographers, depending on the projects we're working on.
There's also the marketing side. This includes working with our social media teams, PR teams, any blog content, and our paid media teams.
The main goal is to ensure everyone is aligned on ongoing projects, that deadlines are met, and that our senior leadership is kept informed.