A Day In The Life Of A Founder At Prima Consulting
A day in the life of Shanna, CEO and founder of Prima Consulting, involves a dynamic mix of "working on the business" — networking, marketing, and content creation — and "working in the business" — client coaching and presentations. The ongoing challenge, as Shanna notes, lies in balancing these aspects, a common struggle for entrepreneurs constantly developing their services and promoting their expertise.
Executive/Leadership, Networking, Marketing, Business Development, Client Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Shanna Weber
CEO/Founder/Head Consultant
Prima Consulting
Arizona State University
Arizona State University (ASU) - W. P. Carey MBA
Business Management & Admin, Finance
Coaching, Speaking & Writing, Consulting & Related Professional Services
Consulting
Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. A CEO/Founder's day involves a mix of 'working on' and 'working in' the business. This includes client acquisition through networking and presentations.
2. Significant time is dedicated to marketing and developing content to promote services and attract clients.
3. The role blends business development, content creation, client coaching, and ongoing strategic planning
Transcript
What does a day in the life of a CEO and founder look like?
It depends on the day. There's something really interesting about being an entrepreneur: the difference between working *on* your business and working *in* your business. I'm still working on this balance.
Working on the business involves getting new clients. This means a lot of networking, presenting to groups so they can learn about what I do and experience my services. It also includes having people interview me so they can hire me.
It’s about getting out there, promoting, and publicizing what I do on LinkedIn and other platforms. Then, I also have to build and present the content that I provide.
There’s a lot of development, marketing, strategy, creating materials, presenting, and coaching my clients. It's a mix, and what I have to get done depends on the day.