What Type Of Person Thrives In Marketing According To A Marketing Leader At Amazon Web Services
Sarah, a Worldwide Public Sector Marketing Leader at Amazon Web Services, highlights a need for "continuous learning and curiosity" in the fast-paced marketing industry, noting that while many successful professionals are extroverted and possess high energy, introverted individuals with a talent for deep data analysis also play a critical role.
Continuous Learning, Strategic Thinking, Communication Skills, High Energy/Stamina, Data Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Sarah Storelli
Worldwide Public Sector Marketing Leader
Amazon Web Services
Cal Poly, San Luis Obispo
N/A
English, Writing & Education
Technology
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans
Video Highlights
1. A constant willingness to learn and remain curious is essential for success in this ever-evolving industry.
2. Strong interpersonal skills and an extroverted personality are often advantageous, given the collaborative and high-energy nature of the work.
3. While extroversion is common, individuals with introverted strengths, such as deep analytical skills and meticulous attention to detail, also find valuable roles within the field, often contributing to strategic decision-making by surfacing critical data insights.
Transcript
How would you describe people who typically thrive in this industry?
I would stick with some of my extroverted trending folks who want to continuously learn and be curious. The industry is constantly evolving in marketing and even in PR. There just has to be that constant will to learn to be able to advise strategically, not only to your own team but to your sales counterparts and any other stakeholders you have.
In addition, a lot of folks are more people-based focused and oriented. At the end of the day, we are doing so many different activities. It is very high energy. People want to know if you can keep up with them. You get thrown into opportunities that may be an 18-hour workday, and you still have to show up and deliver regardless of what that looks like.
You also need to have a lot of stamina. These skills can be acquired over time. It's not that only extroverts thrive in marketing, although that is definitely the home for us. I have a variety of colleagues and former colleagues who were a little more introverted and had amazing strengths to dive deep and think through problems. They would spend hours in minutia to surface data or bring it to my attention.
This allows me to make a quick, educated decision because my teammates who had more of those personalities enjoyed sitting for hours deep in data. That is equally critical. There is really a space and place for everyone in marketing, as well as communications and PR.
Typically, you will find that these fields attract folks who are more extroverted by default.
Advizer Personal Links
My LinkedIn: https://www.linkedin.com/in/sarahstorelli/